SEO & User Experience: Reviewing Zappos

On-Site SEO is essential for ecommerce websites because products need to rank higher than competitors and display clearly so consumers can find the products in search engine results. Optimizing an ecommerce website can result in increased organic traffic to a business’s website, which can mean more conversions. About 38% of ecommerce traffic comes from organicContinue reading “SEO & User Experience: Reviewing Zappos”

Choosing the Right Social Media Channel

Social media is an effective method for reaching people all over the globe, with an average user spending 2 hours and 29 minutes on social media each day (Olafson & Tran, 2021). Social media use is also on the rise. From 2019 to 2020, active social media users increased 6% in the Americas (We AreContinue reading “Choosing the Right Social Media Channel”