Google Analytics & Mailchimp Integration

Introduction to Integrations Businesses and marketers have a wide range of Google Analytics integrations to choose from, including those that measure sales calls, paid ads, and email campaigns. Abbamonte (2019) interviewed forty-three marketers and identified twenty integrations that they rely on, one of which was Mailchimp. Why integrate Google Analytics with Mailchimp email marketing? AsContinue reading “Google Analytics & Mailchimp Integration”